The LRG brand or L-R-G is a relatively new brand which began in Orange County in 1999. Not too surprisingly as OC is one of the birthplaces of contemporary skater culture and fashion, as well as influential in other urban fashion areas. The founders were Jonas Bevacqua and MC Robert Wright. Over the years lrg has definitely come out with some very good items. Probably the most famous would be fall 2006 release of the lrg dead serious hoody.

LRG also owes a significant amount of its success to celebrity trends which have increased the fashion hype of various lrg products. Some of the most notable celebrities that have been known to rock LRG brand clothing are Chris Brown, Kanye West, Crazy A Dynasty, Anthony Hamilton, John Legend, Cee-Lo, Just Blaze, Chris Bosh and Raekwon. Overally, the styles can hold their own but in the case of stars like Kanye West wearing the LRG Dead Serious Hoody many people have suggested that as nearly the sole reason for its incredible hype.

LRG styles can be described as unique and have been known to draw a lot of their inspirational designs from various natural things as well as from cultures from around the world. Expect more of this type of uniqueness in the future from LRG as they continue with their new releases.

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